Dan Kennedy's Magnetic Marketing Podcast What Makes A Great Info Product (2 of 2)
12 snips
Aug 26, 2022 Learn how to make your info product stand out in a crowded market through packaging, proprietary language, and advertising techniques. Discover the importance of studying successful individuals in the industry and understanding customer desires. Uncover the secrets to filling seats and selling info products by creating a dedicated student community.
AI Snips
Chapters
Transcript
Episode notes
Make Your Language Proprietary
- Proprietary language makes a product feel unique and creates belonging for customers.
- Shared terms give insiders a sense of superiority and deepen long-term relationships.
Design Products To Be Addictive
- Construct your info product to be intellectually, psychologically, and emotionally addictive.
- Design it to create desire for what's next so customers keep buying more.
High Concept + 'New' Sells
- High-concept positioning makes an information product instantly compelling.
- Framing older ideas as "new" dramatically increases saleability even if content is unchanged.