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Dan Kennedy's Magnetic Marketing Podcast
What Makes A Great Info Product (2 of 2)
Aug 26, 2022
Learn how to make your info product stand out in a crowded market through packaging, proprietary language, and advertising techniques. Discover the importance of studying successful individuals in the industry and understanding customer desires. Uncover the secrets to filling seats and selling info products by creating a dedicated student community.
42:58
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Quick takeaways
- Using proprietary language enhances the uniqueness of info products and fosters lasting interest and relationships with customers.
- To make info products stand out, they need to be addictive and create a desire for more by providing visible results, simplicity, clarity, and shortcuts.
Deep dives
Creating a Unique Info Product
In this episode, Dan Kennedy discusses strategies for making sure your info product stands out in a world saturated with similar products. One key aspect he emphasizes is the use of proprietary language to make your product unique. By creating your own terminology and language, you give customers a sense of belonging and superiority. This not only sets your product apart but also fosters lasting interest and relationships with your customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode