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3min chapter
What Makes A Great Info Product (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Advertising Techniques and Limited Supply Perception
This chapter explores the advertising techniques used by Liberty Safe and Ben Saguar to create a perception of limited availability and exclusivity. It also discusses Disney's strategy of releasing DVDs for a limited time and its impact on consumer behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode