What Makes A Great Info Product (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
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Customer Desires and Needs for Info Products
This chapter explores the desires and needs of customers when it comes to info products, highlighting simplicity, step-by-step guidance, clarity, shortcuts, and ease of use. It also discusses the shift from learning-focused products to actionable tasks, the power of repetition, and the importance of acceptance and engagement in complex thought.
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