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6min chapter
What Makes A Great Info Product (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Customer Desires and Needs for Info Products
This chapter explores the desires and needs of customers when it comes to info products, highlighting simplicity, step-by-step guidance, clarity, shortcuts, and ease of use. It also discusses the shift from learning-focused products to actionable tasks, the power of repetition, and the importance of acceptance and engagement in complex thought.
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Listen to the best highlights from the podcasts you love and dive into the full episode