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25min chapter
What Makes A Great Info Product (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
The Power of Proprietary Language
This chapter discusses the importance of using proprietary language in information products to create a sense of belonging and superiority for customers. It advises creators on carefully considering the terminology used to make insiders feel special and mentions the tactics used by McDonald's to create addictive products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode