The Twelfth House
The Twelfth House+ Audio Course: How to Brand Yourself If You're a Slut For Reinvention
May 31, 2024
Michelle Pellizzon discusses the importance of authentic personal branding driven by spiritual beliefs and core values. She emphasizes using archetypes to inform branding and focusing on interests rather than niching. An authentic brand should evolve naturally over time, shaped by current interests and feedback.
07:18
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Quick takeaways
- Personal branding should be driven by spiritual beliefs and core values.
- An authentic brand evolves naturally over time by sharing current interests.
Deep dives
Understanding Branding in a Multifaceted Way
Branding encompasses more than just aesthetics, including tone, language, platform choices, and content. It goes beyond logos and colors to include how a brand communicates and the essence it portrays. Whether a brand is a physical consumer product or a service provider, the branding elements and priorities may differ. For instance, Glossier's brand identity includes a breezy, cool girl vibe, clean aesthetics, and a skin-first approach, all consistent across its platforms and messaging, demonstrating a cohesive brand image.
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