The Twelfth House+ Audio Course: How to Brand Yourself If You're a Slut For Reinvention
May 31, 2024
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Michelle Pellizzon discusses the importance of authentic personal branding driven by spiritual beliefs and core values. She emphasizes using archetypes to inform branding and focusing on interests rather than niching. An authentic brand should evolve naturally over time, shaped by current interests and feedback.
Personal branding should be driven by spiritual beliefs and core values.
An authentic brand evolves naturally over time by sharing current interests.
Deep dives
Understanding Branding in a Multifaceted Way
Branding encompasses more than just aesthetics, including tone, language, platform choices, and content. It goes beyond logos and colors to include how a brand communicates and the essence it portrays. Whether a brand is a physical consumer product or a service provider, the branding elements and priorities may differ. For instance, Glossier's brand identity includes a breezy, cool girl vibe, clean aesthetics, and a skin-first approach, all consistent across its platforms and messaging, demonstrating a cohesive brand image.
Emphasizing Brand Consistency and Expression
Brand consistency is crucial for recognition and loyalty, with factors like visual elements, tone, platform choices, and content alignment playing significant roles. Glossier is a prime example of maintaining a consistent brand voice and aesthetic across various touchpoints, reinforcing brand identity. By aligning visuals, messaging, and values, brands can create a strong and recognizable presence in the saturated market, fostering connections with their target audience and building brand loyalty over time.
Tune in as Michelle Pellizzon discusses various perspectives on personal branding, sharing the importance of being authentic, values-based branding, and the beauty of allowing one's brand to grow and change naturally over time.
KEY TAKEAWAYS:
Personal branding should be driven by one's spiritual beliefs, core values, and personal manifesto.
Archetypes can be used to inform branding using methods like Caroline Myss' system or the Matrix of Destiny.
Branding should focus on one's interests and values rather than on narrow niching.
An authentic brand evolves naturally over time by openly sharing one's current interests.
Giving feedback can help shape future audio course topics on personal branding.