I believe life is one big spiritual creative experience and everything that we do, whether it's started a business, write a book, fall in love, or I don't know, pull a bunch of tarot cards, has a little spiritual lesson wrapped up inside it. I'm obsessed with trying to understand the mysteries of the world from the arcane to the mundane and unboxing as many spiritual lessons as I can. And on the 12th house, we're going to explore all of that. So let's get into it together. Hello, welcome to the 12th house. I'm Michelle Pelazan-Lipsits, and I am delighted that you're here with us. If you are brand new to the 12th house plus, welcome. We're so excited to have you. This is our subscriber only feed where you now get two extra episodes a month in your feed. One episode is an audio course, like today. And the other episode is a sort of green room. Shoot this shit where I talk my shit. Sometimes I have friends and guests on super fun answer questions that come up occasionally and mostly just try to give you some tea. I've been entertaining and spicy for you. And we're just so grateful that you're here. You now have access to the back catalog. So enjoy it, binge it, live it, love it. And I think if you've been a subscriber, if you're not brand new, just thank you so much for being here. You mean the world to me, and I'm so grateful. And like I say, I feel like every time I do an episode for you all, I love to hear what you want more of, what you're craving, what you're loving, what feels really useful. And what gets you going? My email inbox and my Instagram DMS are always open. And truly I love to hear from you. With that, I've been a little feeler out on threads, which is my place to be lately. That's where I'm stalking. That's where I'm spending a lot of my digital time, that and Reddit as one does. And I feel like even though, you know, there's like way fewer people on there, if you get like 30 likes on something that you post on threads, it's like you want the internet. It's the most amazing feeling in the world. People reply to you on threads, it's incredible. And I'm just really digging it over there. I know it's not everyone's on it, but it's just a fun little place. Feels really cool for now. But anyways, I put out a little request for podcast planning as I'm in my podcast planning bag right now, I'm planning all of our content. And I got a couple requests for audio courses. And I thought I would double click on one of them, at least right now, might do the other in the future. But that was a question from our friend, our lover girl. Chelsea, Chelsea is honestly a podcasting queen herself. And she asked, how do you stop feeling like you need to rebrand every six months, especially if you have multiple interests? And boy, oh boy, can I relate to that? And I bet you can too, if you're listening to this. First, we just need to set the rules of engagement. What is branding? What does branding mean? And I will tell you what I think branding is, what I consider branding. And I know that there are so many differences of opinion out there. So many different perspectives on the internet. And I am not saying that anyone else is wrong, but this is my interpretation of branding. And I also think that branding in and of itself as a concept is pretty mutable depending on like your industry, the product or service that you offer. If you're a knowledge worker, if you're using your company name, or if you're using your own name, there are going to be certain elements of branding that are more important for, let's say, a physical CPG brand, a consumer packaged good brand versus someone who's a service provider and it's just them and their business and their business is their name.