Exploring the diverse components of branding such as tone, language, and content strategy, highlighting how brand identity is shaped by factors beyond visual elements and encompasses choices like cadence and platform selection.
This is a free preview of a paid episode. To hear more, visit
thetwelfthhouse.substack.comTune in as Michelle Pellizzon discusses various perspectives on personal branding, sharing the importance of being authentic, values-based branding, and the beauty of allowing one's brand to grow and change naturally over time.
KEY TAKEAWAYS:
- Personal branding should be driven by one's spiritual beliefs, core values, and personal manifesto.
- Archetypes can be used to inform branding using methods like Caroline Myss' system or the Matrix of Destiny.
- Branding should focus on one's interests and values rather than on narrow niching.
- An authentic brand evolves naturally over time by openly sharing one's current interests.
- Giving feedback can help shape future audio course topics on personal branding.
📚 Resources and Links:
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