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The Twelfth House+ Audio Course: How to Brand Yourself If You're a Slut For Reinvention

The Twelfth House

CHAPTER

Analyzing Brand Identity and Aesthetic in Marketing Strategies

Exploring Glossier's commitment to its brand values and aesthetic, focusing on natural beauty and enhancing individual features. The chapter emphasizes the concept of 'you but better' as a central theme in Glossier's marketing strategy.

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