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2min chapter
The Twelfth House+ Audio Course: How to Brand Yourself If You're a Slut For Reinvention
The Twelfth House
Analyzing Brand Identity and Aesthetic in Marketing Strategies
Exploring Glossier's commitment to its brand values and aesthetic, focusing on natural beauty and enhancing individual features. The chapter emphasizes the concept of 'you but better' as a central theme in Glossier's marketing strategy.
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Listen to the best highlights from the podcasts you love and dive into the full episode