Exploring Glossier's commitment to its brand values and aesthetic, focusing on natural beauty and enhancing individual features. The chapter emphasizes the concept of 'you but better' as a central theme in Glossier's marketing strategy.
This is a free preview of a paid episode. To hear more, visit
thetwelfthhouse.substack.comTune in as Michelle Pellizzon discusses various perspectives on personal branding, sharing the importance of being authentic, values-based branding, and the beauty of allowing one's brand to grow and change naturally over time.
KEY TAKEAWAYS:
- Personal branding should be driven by one's spiritual beliefs, core values, and personal manifesto.
- Archetypes can be used to inform branding using methods like Caroline Myss' system or the Matrix of Destiny.
- Branding should focus on one's interests and values rather than on narrow niching.
- An authentic brand evolves naturally over time by openly sharing one's current interests.
- Giving feedback can help shape future audio course topics on personal branding.
📚 Resources and Links:
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