

TMBA546: Adjusting to the 'New Normal'
May 21, 2020
Jim Huffman, CEO of GrowthHit and co-creator of FunnelTeardowns, shares his transformative journey after losing significant revenue and testing positive for COVID-19. He discusses mastering client acquisition and the rise of remote work, emphasizing the shift in hiring practices. Jim highlights the importance of adaptability, understanding customer needs, and embracing niche markets for agency success. His candid reflections on resilience during turbulent times and strategies for effective communication provide valuable insights into navigating entrepreneurship in a 'new normal'.
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Own a Niche for Success
- Focus on niches where you can own the market, not general broad services.
- Smaller, specialized agencies often achieve better lifestyle alignment and profitability.
Build Trust by Giving Free Value
- Add value for free to build credibility and attract clients without initial charge.
- Offer genuine help first before expecting any payment to establish trust.
What Makes a Great Agency
- Great agencies build repeatable, scalable processes independent of their founders.
- Owning a specialized niche leads to better lifestyle and profits than trying to be a general agency.