TMBA546: Adjusting to the 'New Normal'
Tropical MBA: Entrepreneurship & Founder Lifestyle
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Navigating Value and Growth in Challenging Times
This chapter explores the complexities of value proposition in business, focusing on pricing strategies that emphasize ROI for clients. The speakers discuss the challenges faced by agency owners during economic uncertainty, particularly the need for authentic client engagement and strategic marketing tactics. They reflect on the balance between business growth aspirations and the emotional toll of financial struggles, highlighting the importance of maintaining clear communication and team morale.
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