OnBase: Smashing Sales and Marketing Misalignments

Ep. 322 | How Marketing Can Be More Responsive to Customer Needs

Aug 4, 2022
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Episode notes
1
Introduction
00:00 • 3min
2
B2B Healthcare - Is There a New Way of Marketing?
02:50 • 4min
3
The Customer Buyers Journey Has Changed, Right?
06:47 • 2min
4
Thinking Customer and Digital Marketing in a Post Purchase World
08:54 • 2min
5
The Challenges of B2B Marketing Technology?
10:47 • 2min
6
What Does Sales Engagement Look Like in Healthcare?
12:55 • 3min
7
The Basics of Digital Marketing
16:08 • 2min
8
Sunnyside Up Podcast - Brian Edelman
18:25 • 2min