Ep. 322 | How Marketing Can Be More Responsive to Customer Needs
OnBase: Smashing Sales and Marketing Misalignments
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Thinking Customer and Digital Marketing in a Post Purchase World
The way they used to do it was very complicated. You know, I got to call my rep, figure out who my clinical specialist is. And there was much more stickiness involved in order to capture that new sale. In the new world, having the digital capability to where you could have a single sign-on portal that's personalized will help customers complete jobs and get things done.
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