The Challenges of B2B Marketing Technology?

Many, many B2B manufacturers don't have an end-to-end digital ecosystem platform. Even if they had the insights, even if they really understood the voice of the customer and where we needed to reduce their pain points,. If you don't have that marketing technology stack stood up, it's very, very hard to address those problems. Those that get it right are going to thrive. And those that don't may not be around because what we're seeing is many of the customers in their personal lives, given what they've experienced with B2C transactions, are now demanding that in their business lives.