Ep. 322 | How Marketing Can Be More Responsive to Customer Needs
OnBase: Smashing Sales and Marketing Misalignments
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What Does Sales Engagement Look Like in Healthcare?
In the old way of doing things, it relied upon the sales rep to be that Rainmaker. Now through data and information, we're able to actually provide that to sales leadership. And so I think the advent of digital is not only improving the customer experience, but it's reducing the cost to serve.
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