Audience 1st
Show Me the Courtesy of Treating Me Like a Human Before You Take My Money | Chris Roberts
Mar 24, 2022
In a candid conversation, Chris Roberts, a CISO, hacker, researcher, and advisor, shares his insights into the cybersecurity landscape. He discusses the dual battles security practitioners face against both adversaries and unhelpful vendors, emphasizing the need for genuine relationships in marketing. Chris highlights frustrations with industry shortcomings and the importance of transparency and education in vendor-customer interactions. His call for authentic connections and proactive solutions resonates in an often cynical world, advocating for a community-driven approach.
58:50
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Tech marketers face dual challenges from adversaries and the complexities inherent in vendor relationships, emphasizing the demand for authentic connections.
- Building trust in tech marketing necessitates treating potential clients as valued partners, rather than mere numbers in a sales funnel.
Deep dives
Challenges in Tech Marketing
Tech marketers face significant challenges that include not just competing with adversaries in their field, but also navigating the complexities of sales, marketing, and vendor relationships. This dual battle creates stress and frustration, as marketers feel the need to protect their strategies and integrity while simultaneously pushing for business growth. The podcast emphasizes the importance of building authentic relationships and truly understanding the pain points of tech buyers, who often navigate a marketplace filled with poor sales practices. Ultimately, the goal is to align marketing efforts with genuine buyer needs rather than engaging in solely transaction-based relationships.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
