
Show Me the Courtesy of Treating Me Like a Human Before You Take My Money | Chris Roberts
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Empowering Customers Through Education in Cybersecurity
In this chapter, the speaker critiques the cybersecurity industry's lack of collaboration among vendors and marketers. They advocate for a more educational approach, emphasizing the need for marketers to empower customers with crucial questions for evaluating products, ultimately aiming to enhance transparency and improve the purchasing experience.
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