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Show Me the Courtesy of Treating Me Like a Human Before You Take My Money | Chris Roberts

Audience 1st

CHAPTER

Empowering Customers Through Education in Cybersecurity

In this chapter, the speaker critiques the cybersecurity industry's lack of collaboration among vendors and marketers. They advocate for a more educational approach, emphasizing the need for marketers to empower customers with crucial questions for evaluating products, ultimately aiming to enhance transparency and improve the purchasing experience.

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