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Show Me the Courtesy of Treating Me Like a Human Before You Take My Money | Chris Roberts

Audience 1st

CHAPTER

Building Relationships in Marketing

This chapter emphasizes the importance of cultivating authentic relationships and offering value in marketing without expecting immediate returns. The speakers share personal stories from their experiences at a conference series, highlighting the role of storytelling and trust in business growth. They also address the challenges of navigating superficial marketing tactics and the competitive pressures faced by sales teams in a crowded market.

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