Building Relationships in Marketing

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Security practitioners are at the pointy end, they’re fighting and it’s not fun.

Not only are they fighting adversaries that are trying to get in, but they're also fighting sales, marketing, vendors, and suppliers.

That sucks because they’re fighting facing forward.

And they’re also having to watch their back from the very people who are supposed to arm them.

That's never a good situation to be in.

In this episode, I had a brutally honest conversation with Chris Roberts, CISO, Hacker, Researcher, and Advisor on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

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