Marketecture: Get Smart. Fast.
Episode 67: Why can you buy CTV 214 different ways?
Apr 12, 2024
Lara Koenig, from MiQ, discusses the complexities of buying CTV inventory, challenges in ad-supported content, allegations against Forbes for ad verification, evolution of digital advertising with Harmony Direct, privacy legislation impacts on targeted advertising, and tech industry fundraising including potential Google's acquisition of HubSpot.
51:22
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Quick takeaways
- The American Privacy Rights Act requires clear opt-in for targeted advertising, potentially changing digital ad practices.
- ID5's $20 million funding round signifies strong investor confidence in universal identity companies.
Deep dives
American Privacy Rights Act Introduced as Draft Legislation
The American Privacy Rights Act, a draft legislation introduced, includes requirements for a clear opt-in mechanism for targeted advertising. It also mandates the FTC to create a universal opt-out, potentially affecting digital advertising practices.
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