

Episode 67: Why can you buy CTV 214 different ways?
4 snips Apr 12, 2024
Lara Koenig, from MiQ, discusses the complexities of buying CTV inventory, challenges in ad-supported content, allegations against Forbes for ad verification, evolution of digital advertising with Harmony Direct, privacy legislation impacts on targeted advertising, and tech industry fundraising including potential Google's acquisition of HubSpot.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating the Complexities of Buying CTV Inventory
01:30 • 17min
Navigating the Evolving Landscape of Ad-Supported Content and Recommendations for Marketers and Agencies in the CTV Space
18:30 • 4min
Uncovering Allegations Against Forbes and Implications for Ad Verification
22:40 • 8min
Evolution of Digital Advertising and Introduction of Harmony Direct for CTV Inventory
30:41 • 5min
Privacy Legislation and ID Innovations in Digital Advertising
35:21 • 10min
Tech Industry Fundraising and Potential Google's Acquisition of HubSpot
45:37 • 6min