Marketecture: Get Smart. Fast.

Episode 67: Why can you buy CTV 214 different ways?

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Apr 12, 2024
Lara Koenig, from MiQ, discusses the complexities of buying CTV inventory, challenges in ad-supported content, allegations against Forbes for ad verification, evolution of digital advertising with Harmony Direct, privacy legislation impacts on targeted advertising, and tech industry fundraising including potential Google's acquisition of HubSpot.
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