Episode 67: Why can you buy CTV 214 different ways?
Marketecture: Get Smart. Fast.
00:00
Navigating the Evolving Landscape of Ad-Supported Content and Recommendations for Marketers and Agencies in the CTV Space
Exploring the shift in ad-supported content on platforms like Peacock and Amazon, along with suggestions for marketers and agencies on navigating challenges in the CTV space, such as SSP fragmentation and consolidation.
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