Lara Koenig
Works at MiQ and provides a class on SPO for CTV.
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Apr 12, 2024 • 51min
Episode 67: Why can you buy CTV 214 different ways?
Lara Koenig, from MiQ, discusses the complexities of buying CTV inventory, challenges in ad-supported content, allegations against Forbes for ad verification, evolution of digital advertising with Harmony Direct, privacy legislation impacts on targeted advertising, and tech industry fundraising including potential Google's acquisition of HubSpot.
