Marketecture: Get Smart. Fast. cover image

Episode 67: Why can you buy CTV 214 different ways?

Marketecture: Get Smart. Fast.

CHAPTER

Evolution of Digital Advertising and Introduction of Harmony Direct for CTV Inventory

Exploring the challenges of digital advertising under the MFA label and the introduction of Harmony Direct to enhance revenue opportunities for publishers amidst the complexities of CTV inventory fragmentation.

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