Rebel talent

In this book, Francesca Gino argues that rebels, who practice 'positive deviance' by breaking the rules in a constructive way, are crucial for innovation and success in both personal and professional lives.

Gino draws from her extensive research on rebels in various organizations, including high-end boutiques, top restaurants, fast-food chains, and award-winning animation studios.

She identifies key elements of 'rebel talent,' such as trying new things, asking questions, expanding knowledge, resisting categorization, and showing one's true self.

The book emphasizes that cultivating rebel talent is essential for businesses to evolve and prosper, and it also leads to a more vital, engaged, and fulfilling life.