The psychological economics of gift giving

In this book, Francesca Gino argues that rebels, who practice 'positive deviance' by breaking the rules in a constructive way, are crucial for innovation and success in both personal and professional lives. Gino draws from her extensive research on rebels in various organizations, including high-end boutiques, top restaurants, fast-food chains, and award-winning animation studios. She identifies key elements of 'rebel talent,' such as trying new things, asking questions, expanding knowledge, resisting categorization, and showing one's true self. The book emphasizes that cultivating rebel talent is essential for businesses to evolve and prosper, and it also leads to a more vital, engaged, and fulfilling life.

In 'Scroogenomics', economist Joel Waldfogel examines the economic waste generated by holiday gift-giving. He argues that when we buy gifts, we often make less-informed choices, leading to what he terms 'deadweight loss'. This waste is not limited to the United States but is a global phenomenon. Waldfogel provides statistical data to support his claims and offers viable alternatives to traditional gift-giving practices, aiming to help readers maintain the economy and reclaim the true spirit of the holiday season without financial hardship.