The Medici Effect

In 'The Medici Effect', Frans Johansson argues that innovation is most likely to occur when different disciplines, cultures, and ideas intersect.

The book draws on historical examples, such as the Renaissance, to illustrate how diverse groups of people can generate groundbreaking ideas.

Johansson introduces the concept of the 'Medici Effect', which emphasizes the importance of cross-disciplinary collaboration and the role of unexpected connections in driving innovation.

The book provides practical advice on how to foster such intersections and manage the resulting influx of innovative ideas.