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Creating a vision is crucial, anchoring the team's progress on it through the unpredictable product development cycle. Interact closely with users and team, ensuring a strong understanding of their needs for crafting a compelling vision. Utilize research insights, design prototypes, and engineering feasibility to iterate and communicate the vision effectively.
Developing strong conviction swiftly aids in navigating challenges from zero to one products and rallies the team effectively. Encouraging direct communication and clear expression of confidence levels in opinions fosters a collaborative environment. Cultivate a growth mindset to adapt and pivot based on feedback and external signals.
Building hype around a product involves creating forward momentum within the company and orchestrating external and internal hype. Utilize large forums and product showcases to engage users and fuel excitement. Operate with a deep care and passion for the product to inspire confidence among team members and users, enhancing their connection to the product.
Operationalize insights by incorporating them into the product roadmap, fostering a close relationship between product and sales teams. Utilize feedback systems like Slack integration to address feedback and prioritize tasks effectively. Immerse in user conversations, actively engaging with a diverse user base to understand needs and drive product development.
Consider expanding the scope beyond current projects to align with company vision and user needs. Explore founding opportunities within or outside the company based on distribution and risk considerations. Encourage a founding spirit to drive passion and innovation in projects, leveraging existing resources and identifying unique advantages.
Promoting an entrepreneurial culture within a company is vital for staying competitive. Figma fosters a 'run with it' culture encouraging individuals to initiate new projects. Monumental launches at Figma often stem from hackathons and bottom-up initiatives. Encouraging everyone to feel invested in product development leads to a more innovative and collaborative environment.
User empathy and aligning ideas with company goals are essential in generating impactful ideas at Figma. Understanding users' pain points beyond the product scope and anchoring ideas to organizational objectives contribute to successful ideation processes. Acknowledging the paradigm shift towards inclusive tool suites for all stakeholders drives effective idea generation.
Figma follows a multi-month staging and dogfooding process to refine products through user feedback. Early product exposure invites constructive criticism and fosters user investment. Involving employees in product shaping enhances engagement and encourages a collaborative approach to product development. Opening up the product development process to all stakeholders elevates product quality and drives collective success at Figma.
Mihika Kapoor is a design-engineer-PM hybrid at Figma, where she was an early PM on FigJam and is now spearheading development on a new product at the company that’s coming out this June. She’s known as the go-to person at Figma for leading new 0-to-1 products, and, as you’ll hear in our conversation, beloved by everyone she works with. Her background includes founding Design Nation, a national nonprofit focused on democratizing design education for undergraduates; spearheading product launches at Meta; and community building within the NYC AI startup scene. In our conversation, we discuss:
• How to effectively take ideas from 0 to 1 at larger companies
• How to craft a compelling vision
• The importance of vulnerability and feedback
• The role of intuition and product sense in making decisions
• How to practically communicate your vision
• How to balance collaboration and strong opinions
• Advice for building a strong team culture
• Pivoting with grace and enthusiasm
• The current AI revolution and its impact on PM
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Find the transcript at: https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor
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Where to find Mihika Kapoor:
• X: https://twitter.com/mihikapoor
• LinkedIn: https://www.linkedin.com/in/mihikakapoor/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Mihika’s background
(04:29) Core attributes of great product managers
(07:34) Crafting a compelling vision
(12:12) The vision behind FigJam
(18:25) Delivering a vision without design or engineering skills
(21:52) Creating momentum
(26:36) The importance of strong conviction
(27:45) Direct communication
(32:48) Building hype
(42:20) Immersing yourself in user insights
(47:16) Operationalizing user insights
(50:33) Caring deeply about what you build
(54:01) Finding passion in your work
(57:00) Building a strong culture
(01:07:07) Pivoting with grace and enthusiasm
(01:11:48) Design Nation
(01:13:15) Mihika’s weaknesses
(01:16:07) Building new products at larger companies
(01:20:50) Coming up with a great idea
(01:22:49) The key to going from 0 to 1
(01:26:47) Spreading the idea across the company
(01:29:15) Closing thoughts
(01:32:11) Lightning round
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Referenced:
• Figma: https://www.figma.com/
• Sho Kuwamoto on LinkedIn: https://www.linkedin.com/in/shokuwamoto/
• The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation: https://www.amazon.com/Medici-Effect-Preface-Discussion-Guide/dp/1633692949
• FigJam: https://www.figma.com/figjam/
• Cognition: https://www.cognition-labs.com/
• Devin: https://www.cognition-labs.com/introducing-devin
• David Hoang on LinkedIn: https://www.linkedin.com/in/dhoang2/
• Replit: https://replit.com/
• The Making of Maker Week at Figma: https://www.figma.com/blog/the-making-of-maker-week/
• Yuhki Yamashita on LinkedIn: https://www.linkedin.com/in/yuhki/
• Jeff Bezos’ Simple Decision-Making Framework Will Give You Clarity, Conviction, and Courage: https://medium.com/illumination/jeff-bezos-simple-decision-making-framework-will-give-you-clarity-conviction-and-courage-adf8d0183625
• Alice Ching on LinkedIn: https://www.linkedin.com/in/aliceching/
• Karl Jiang on LinkedIn: https://www.linkedin.com/in/karl-jiang-4a07424/
• Kris Rasmussen on LinkedIn: https://www.linkedin.com/in/kristopherrasmussen/
• Config: https://config.figma.com/
• Dev Mode: https://www.figma.com/dev-mode/
• Asana: https://asana.com/
• Julie Zhuo on LinkedIn: https://www.linkedin.com/in/julie-zhuo/
• StrengthsFinder test: https://www.gyfted.me/personality-quiz/strengthsfinder-test-free
• Dylan Field on LinkedIn: https://www.linkedin.com/in/dylanfield/
• Vishal Shah on LinkedIn: https://www.linkedin.com/in/vishalnshah/
• Design Disruptors: https://www.invisionapp.com/films/design-disruptors
• Daniel Burka on LinkedIn: https://www.linkedin.com/in/dburka/
• Jamie Myrold on LinkedIn: https://www.linkedin.com/in/jamiemyrold/
• Design Nation: https://dn.businesstoday.org/
• Stuart Weitzman on X: https://twitter.com/StuartWeitzman
• Joe Gebbia on LinkedIn: https://www.linkedin.com/in/jgebbia/
• Building a long and meaningful career | Nikhyl Singhal (Meta, Google): https://www.lennyspodcast.com/building-a-long-and-meaningful-career-nikhyl-singhal-meta-google/
• Jambot: https://www.figma.com/community/widget/1274481464484630971/jambot
• Hestia: https://en.wikipedia.org/wiki/Hestia
• Harry Potter series: https://www.amazon.com/Harry-Potter-Paperback-Box-Books/dp/0545162076
• Pachinko: https://www.amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563927/
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration: https://www.amazon.com/Creativity-Inc-Expanded-Overcoming-Inspiration/dp/0593594649
• The Overstory: https://www.amazon.com/Overstory-Novel-Richard-Powers/dp/039335668X
• Severance on AppleTV+: https://tv.apple.com/us/show/severance/umc.cmc.1srk2goyh2q2zdxcx605w8vtx
• Dune on Max: https://www.max.com/movies/dune/e7dc7b3a-a494-4ef1-8107-f4308aa6bbf7
• Dune: Part 2: https://www.dunemovie.com/
• Arc browser: https://arc.net/
• Pika: https://pika.art/home
• The power of recognition: Why you should celebrate your employees | Josh Miller: https://www.lennyspodcast.com/videos/the-power-of-recognition-why-you-should-celebrate-your-employees-josh-miller/
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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