Invisible Rulers

Renée DiResta’s investigation reveals how power and influence have been transformed by a virtual rumor mill of niche propagandists.

These propagandists, despite positioning themselves as trustworthy, wield significant reach, influence, and economic power, undermining the legitimacy of institutions and reshaping politics, culture, and society.

The book exposes the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, and offers strategies for leaders to adapt and counter these forces.