Ujwal Arkalgud, entrepreneur and founder of MotivBase, discusses his journey of transforming a services firm into a productized SaaS platform, ultimately selling for over 15x EBITDA. He shares insights on switching to unlimited support to boost customer engagement and the importance of on-call researchers for credibility. Ujwal also highlights innovative pricing strategies, the significance of a distinct brand philosophy, and lessons learned from a failed acquisition attempt. Post-sale, he reflects on personal freedom and his upcoming book, Invisible Rules, which explores hidden business expectations.
