100M Leads: How to Get Strangers to Want to Buy Your Stuff

In this book, Alex Hormozi provides detailed playbooks and strategies for generating leads and increasing sales.

He shares his personal journey from sleeping on a gym floor to owning companies that generate $200 million per year.

The book includes the 'hook-retain-reward' system, a 6-part ad framework, and other methods to transform content into leads and get strangers to want what you sell.

It emphasizes the use of eight 'never-go-hungry' playbooks that have been successful across sixteen different industries.