The Game with Alex Hormozi Mastering The Art of Sales (on The Ed Mylett Show) Pt. 1 - Oct. ‘23 | Ep 652
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Dec 30, 2023 
Alex Hormozi, a successful entrepreneur, author, and public speaker, dives into the art of sales. He highlights the importance of keeping your word in sales conversations, transforming them into empowering experiences. Alex shares his effective 'closer' framework and emphasizes the significance of tailoring outreach strategies to engage customers effectively. He also discusses the critical role of validation and connections in building credibility and trust, ensuring a strong post-sale relationship to minimize cancellations.
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Successful Book Launch
- Alex Hormozi's book "$100 Million Offers" sold 25,000-30,000 copies monthly without paid ads.
- It also includes a free course, typically priced at $5,000, and remains a top seller.
Engaged Leads
- Leads are people you can contact, but engaged leads are those interested in what you sell.
- Focus on turning unengaged leads into engaged leads to boost sales.
Advertising Strategies
- Advertise through warm outreach, cold outreach, content posting, paid ads.
- Leverage lead getters—customers, affiliates, agencies, and employees—for wider reach.
