THE ED MYLETT SHOW $100M Business Strategies w/ Alex Hormozi
117 snips
Oct 10, 2023 
Alex Hormozi, a successful entrepreneur and marketing expert, shares invaluable insights into building a thriving business. He discusses the art of mastering lead generation and utilizing relationships for growth. Hormozi emphasizes the importance of framing narratives to win over clients and navigate challenges effectively. He also touches on overcoming sadness and anxiety while embracing joy in the journey. With strategies for effective communication and personal fulfillment, his wisdom is a game-changer for aspiring business leaders.
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Irresistible Offers
- Start by defining what you sell and crafting an irresistible offer.
- Give away valuable resources for free to attract a large audience and generate leads.
Engaged Leads
- Leads are people you can contact, but engaged leads are those interested in what you sell.
- Focus on turning unengaged leads into engaged leads.
Advertising Methods
- There are only four ways to advertise: warm outreach, cold outreach, content posting, and paid ads.
- Use these four methods to reach potential customers.
