#9094
Mentioned in 5 episodes
The Adweek copywriting handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Book • 2006
This book by Joseph Sugarman provides practical advice on copywriting, focusing on key principles such as understanding the consumer, creating effective headlines, using storytelling, and leveraging psychological triggers.
Sugarman shares his extensive experience in direct-response marketing, offering actionable tips and strategies to improve the quality and effectiveness of advertising copy.
The book covers topics like the importance of the first sentence, creating a buying environment, and the art of personal communication.
It also emphasizes the need for concise and impactful copy, and the importance of testing and tracking results to optimize marketing efforts.
Sugarman shares his extensive experience in direct-response marketing, offering actionable tips and strategies to improve the quality and effectiveness of advertising copy.
The book covers topics like the importance of the first sentence, creating a buying environment, and the art of personal communication.
It also emphasizes the need for concise and impactful copy, and the importance of testing and tracking results to optimize marketing efforts.
Mentioned by
Mentioned in 5 episodes
Recommended as a book with deep dive principles on writing compelling copy that sells.
61 snips
I’m 35. If you’re in your 20s or 30s watch this. I EP 76
Mentioned by 
Alex Lieberman as a book about copywriting and getting people to read to the end of your content.
Alex Lieberman as a book about copywriting and getting people to read to the end of your content.
43 snips
7 tactics for non-cringy sales
Mentioned as a good book based on a seminar that Joe Sugarman used to give in his home.
Episode 030 - What Copywriters Should Read, Part 1
