Ryan Carr: How to Work Smarter with the Content You Create
Feb 20, 2024
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Ryan Carr, a growth marketer renowned for his expertise at HubSpot and The Hustle, shares insights on optimizing content strategy and distribution for media companies. He discusses effective techniques for launching and monetizing newsletters, including the importance of compelling sales letters. Ryan also dives into the financial aspects of growth marketing, emphasizing budget-friendly strategies for social media. Listeners will find valuable advice on balancing content creation with strategic distribution to enhance audience engagement and brand growth.
Ryan Carr emphasizes the crucial role of company culture in job satisfaction, influencing his career choices significantly at The Hustle.
He highlights the importance of testing diverse marketing channels and building comprehensive email funnels to effectively convert leads into subscribers.
Deep dives
Ryan Carr's Journey to Growth Marketing
Ryan Carr transitioned from working at a digital marketing agency to a growth marketing role at The Hustle, where he focused on paid ads. During his early days at The Hustle, he was intrigued by the company culture and was drawn in by the vision presented by leadership, particularly Sam, the founder. His initial responsibilities involved expanding growth channels, especially as The Hustle’s audience was primarily driven from their successful newsletter. Ryan's experience highlighted the importance of culture in achieving job satisfaction and ultimately influenced his decision to commit to The Hustle over other traditional tech opportunities.
Effective Paid Growth Strategies
While at The Hustle, Ryan was instrumental in diversifying their paid marketing efforts. Initially, the company relied primarily on Facebook ads, but Ryan explored other channels like Google Ads and Quora. Testing Quora proved particularly fruitful, as they managed to acquire leads at around 30 cents each by cleverly promoting tailored answers to relevant questions. His insights underline the significance of experimenting with various platforms to discover which channels yield the best results for specific products, especially when entering competitive spaces.
Building an Email Marketing Funnel
Ryan emphasized the necessity of constructing a comprehensive email marketing funnel to convert leads into paying subscribers, particularly for higher-priced products like their Trends newsletter. He noted that many potential subscribers warmed up through several email touchpoints before making a purchase decision. Educational content was crucial in this process, as it helped to illustrate the value of the subscription offering. This approach reinforces the significance of nurturing leads through informative email sequences to facilitate conversions effectively.
Scaling an Agency: Lessons Learned
After leaving The Hustle, Ryan established his own agency, focusing primarily on helping media and fintech firms grow their email lists and overall marketing strategies. He discussed the critical importance of delegation and building a team, realizing that sustainable growth required hiring additional support. Ryan's current clients include those looking for guidance in scaling their newsletter followings and monetizing their audiences through various marketing tactics. His experience serves as a reminder of the challenges faced when transitioning from a structured environment to the ownership of a business, where the ability to adapt quickly is essential.
On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.
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