Founder's Journal 7 tactics for non-cringy sales
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Mar 12, 2025 Sales is often misrepresented and is actually the cornerstone of successful entrepreneurship. Discover seven authentic tactics that make selling more approachable and effective. The discussion highlights the unique strengths introverts bring to sales, like clarity and preparation. Personal anecdotes and expert insights provide actionable strategies that focus on storytelling and meaningful questioning, turning potential cringe into connection. Join the journey to transform your selling skills!
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Sales: Misunderstood but Essential
- Sales is crucial for entrepreneurs, yet often misconstrued as slimy.
- It's about getting someone to do something, present in all aspects of life, not just business.
Talk Less, Listen More
- Talk less and listen more in sales conversations.
- Focus on asking questions to understand the potential customer's needs and decision-making process.
Selling the Story, Not the Specs
- When selling Morning Brew to Fidelity, Alex focused on the audience's value, not just metrics.
- He highlighted how Morning Brew readers, young professionals, aligned with Fidelity's target demographic.
