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Founder's Journal

7 tactics for non-cringy sales

Mar 12, 2025

Sales is often misrepresented and is actually the cornerstone of successful entrepreneurship. Discover seven authentic tactics that make selling more approachable and effective. The discussion highlights the unique strengths introverts bring to sales, like clarity and preparation. Personal anecdotes and expert insights provide actionable strategies that focus on storytelling and meaningful questioning, turning potential cringe into connection. Join the journey to transform your selling skills!

21:34

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Quick takeaways

Sales, often misbranded, is fundamental for entrepreneurs as it encapsulates skills essential for securing partnerships and investors.

Effective sales tactics include listening more than talking and starting conversations with relatable stories to foster connections.

Deep dives

The Importance of Sales in Entrepreneurship

Sales is defined as the most crucial skill an entrepreneur must possess for business success. Despite its negative connotations, sales is integral to every aspect of startup operations, from forming partnerships to securing investors. The speaker emphasizes that sales proficiency can lead to significant opportunities, as every business interaction ultimately involves persuading others to align with one’s vision or needs. Historical misconceptions about sales often undermine its true value, but recognizing sales as a fundamental business function can empower entrepreneurs to approach their ventures more effectively.

1.

Intro

4min

2.

Essentials of Effective Selling in Entrepreneurship

11min

3.

Strategic Sales Tactics for Entrepreneurs

5min

Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:

Why sales is misbranded
Why sales is a founder’s most important skill
7 tactics Alex used to sell at Morning Brew
Tactics from 3 startup sales experts

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:03) The Misconception of Sales

(4:21) The Role of Sales in Entrepreneurship

(7:50) Seven Effective Sales Tactics

(17:26) Expert Sales Tips

(20:40) Conclusion and Listener Engagement

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Naval tweet: https://x.com/naval/status/1002104154737684480

• Jen Abel X thread: https://x.com/jjen_abel/status/1869530668054564866

• Jason Lemkin article: https://www.saastr.com/what-is-the-best-sales-advice-you-can-give/Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

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