Essentials of Effective Selling in Entrepreneurship

Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:

1. Why sales is misbranded
2. Why sales is a founder’s most important skill
3. 7 tactics Alex used to sell at Morning Brew
4. Tactics from 3 startup sales experts

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:03) The Misconception of Sales

(4:21) The Role of Sales in Entrepreneurship

(7:50) Seven Effective Sales Tactics

(17:26) Expert Sales Tips

(20:40) Conclusion and Listener Engagement

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Naval tweet: https://x.com/naval/status/1002104154737684480

• Jen Abel X thread: https://x.com/jjen_abel/status/1869530668054564866

• Jason Lemkin article: https://www.saastr.com/what-is-the-best-sales-advice-you-can-give/Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

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