#49215
Mentioned in 1 episodes

Stop Listening to the Customer

Try hearing your brand instead
Book • 2020
Author
Adam Ferrier
Author
Jen Flemming

Mentioned by

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 Stef Hamerlinck
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 Michael Aaron Flicker
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 Kim Curtin

Mentioned in 1 episodes

Mentioned by
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Kim Curtin
 as the author of two books on advertising and consumer behavior.
“People don’t care, don’t react to the short-term, and find like-minded souls,” Consumer Psychologist and Founder of ad agency Thinkerbell, Adam Ferrier
Mentioned by
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Stef Hamerlinck
, the book's title challenges the conventional marketing advice of being hyper-focused on the customer.
Stop listening to the customer with Adam Ferrier
Mentioned by
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Michael Aaron Flicker
 as excellent books in the advertising arena.
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer

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