#52467

Mentioned in 1 episodes

Stop Listening to the Customer

Try hearing your brand instead

Book • 2020

Mentioned by

Michael Aaron Flicker

Mentioned in 1 episodes

Mentioned by Kim Curtin as the author of two books on advertising and consumer behavior.

“People don’t care, don’t react to the short-term, and find like-minded souls,” Consumer Psychologist and Founder of ad agency Thinkerbell, Adam Ferrier

Mentioned by Michael Aaron Flicker as excellent books in the advertising arena.

Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer

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