Adam Ferrier
Founder of Australian ad agency, Thinkerbell, and author of The Advertising Effect. He is known for applying behavioral science to advertising and hosting the podcast Black T-Shirts.
Best podcasts with Adam Ferrier
Ranked by the Snipd community
Jun 19, 2022 • 41min
“People don’t care, don’t react to the short-term, and find like-minded souls,” Consumer Psychologist and Founder of ad agency Thinkerbell, Adam Ferrier
In this engaging conversation, Adam Ferrier, a consumer psychologist and founder of Thinkerbell, dives into the intricacies of human behavior and creativity. He reflects on the importance of surrounding ourselves with supportive peers and practicing self-compassion. Adam shares his journey from clumsiness to clarity, emphasizing the value of embracing uncertainty. He discusses the delicate balance between privilege and consumerism in advertising and advocates for a nonconformist mindset. Get ready for an inspiring exploration of branding, risk-taking, and transformative growth!
May 15, 2025 • 51min
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
In this session, Adam Ferrier, founder of the Australian agency Thinkerbell and author of The Advertising Effect, shares his insights into consumer psychology. He argues that blindly listening to customers can lead to uninspired advertising. Ferrier emphasizes how embracing imperfection can increase a brand's likability and explains the power of unexpected strategies in creating memorable campaigns. He also discusses the impact of brand status and nostalgia on marketing, illustrated with examples from iconic brands like IKEA and Apple.
