Stef Hamerlinck

Stef Hamerlinck, a brand strategist with a knack for provocative insights, joins Chris to explore the intricate world of branding. Their lively debate exposes the crucial distinctions between brand purpose and differentiation. They dive into the intense rivalry of Coca-Cola and Pepsi, highlighting effective strategies that drive consumer loyalty. Stef also sheds light on brand indifference and the psychological factors influencing choices, emphasizing how personal identity shapes purchasing behaviors. This discussion is a must-listen for branding enthusiasts!