#8380
Mentioned in 5 episodes

Make It Snow

Book • 1996

Mentioned by

Mentioned in 5 episodes

Mentioned by
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Brian McCullough
as a book written by Denise Pearson and Chris Degman about how Snowflake scaled its Go-To organization.
161 snips
(BNS) How Snowflake Wrote The GTM Playbook
Mentioned as a book capturing lessons and stories, recommended for all listeners.
58 snips
SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake's CMO and Founding CRO
Mentioned by
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Sophie Buonassisi
as a book written by
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Chris Degnan
, documenting his learnings at Snowflake.
54 snips
GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan
Mentioned by
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Chris Degnan
and
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Denise Persson
as their new book about building Snowflake’s ‘go-to-market engine’.
53 snips
Leadership Lessons From Snowflake’s Sales & Marketing Duo | Chris Degnan and Denise Persson
Mentioned by
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Richie Cotton
as a book written by
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Denise Persson
and
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Chris Degnan
about their experiences at Snowflake.
38 snips
#327 Building a Sales and Marketing Capability for Data Applications with Denise Persson, CMO at Snowflake, and Chris Degnan, former CRO at Snowflake

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