#9967
Mentioned in 4 episodes
Make It Snow
None
Book • 1996
Mentioned by
Mentioned in 4 episodes
Mentioned by 

as a book written by Denise Pearson and Chris Degman about how Snowflake scaled its Go-To organization.


Brian McCullough

133 snips
(BNS) How Snowflake Wrote The GTM Playbook
Mentioned as a book capturing lessons and stories, recommended for all listeners.

58 snips
SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake's CMO and Founding CRO
Mentioned by ![undefined]()

and 

as their new book about building Snowflake’s ‘go-to-market engine’.

Chris Degnan


Denise Persson

53 snips
Leadership Lessons From Snowflake’s Sales & Marketing Duo | Chris Degnan and Denise Persson
Mentioned by ![undefined]()

as a book written by 

and ![undefined]()

about their experiences at Snowflake.

Richie Cotton


Denise Persson

Chris Degnan

38 snips
#327 Building a Sales and Marketing Capability for Data Applications with Denise Persson, CMO at Snowflake, and Chris Degnan, former CRO at Snowflake





