Sophie Buonassisi
Podcast host and GTM content lead for the GTMnow Podcast, responsible for interviewing GTM executives, VCs, and founders to surface go-to-market insights and lessons for the audience.
Best podcasts with Sophie Buonassisi
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31 snips
Sep 24, 2025 • 1h 9min
E47: Kyle Norton's Bets for GTM Domination (While Building a Generational Tech Company) - CRO @ Owner.com
In a captivating conversation, Sophie Buonassisi interviews Kyle Norton, CRO of Owner.com, who transformed the company from $2M ARR to a billion-dollar valuation. Kyle reveals bold strategies, like firing half of the sales team to raise talent density. He discusses the importance of early RevOps investments, fixing churn by narrowing the ideal customer profile, and hiring for cultural fit over mere experience. Their chat also explores the role of AI in go-to-market strategies and balanced remote work policies, all underscored by principles of servant leadership.
18 snips
Jun 19, 2025 • 51min
How GTM Fund Uses Content to Win the Best Founders
Sophie Buonassisi, VP of Marketing at GTM Fund, shares her expertise on building a robust content strategy that helps attract top founders seeking investment. She discusses the philosophy of viewing capital as a commodity and focuses on go-to-market expertise. Sophie emphasizes the importance of establishing relationships early and balancing engaging content with brand relevance. The conversation also dives into multi-channel strategies, leveraging YouTube for evergreen content, and the transformative role of data in understanding audience engagement.
