Denise Persson

Denise Persson, CMO at Snowflake, and Chris Degnan, former CRO and the company's first sales rep, share insights from their book, Make It Snow. They emphasize that sales and marketing must function as 'one brain in two bodies.' Key topics include embedding sales with engineering early to address product gaps, balancing customer feedback while maintaining product focus, and the importance of culture as go-to-market infrastructure. They also discuss strategies for managing partnerships and applying Snowflake's lessons to the evolving AI landscape.

Denise Persson, CMO at Snowflake, brings extensive experience in scaling marketing teams, while Chris Degnan, Founding CRO, is a seasoned sales leader. They discuss how AI is reshaping marketing and sales, emphasizing the need for a strong data foundation and company culture to support AI initiatives. Insightful use cases include AI-driven lead scoring and ad optimization. They also explore the role of a centralized intelligence team and the impact of AI on hiring practices, highlighting the importance of curiosity and adaptability in candidates.

Chris Degnan, former Chief Revenue Officer at Snowflake, and Denise Persson, the company's Chief Marketing Officer, delve into their experiences in hypergrowth. They reveal the secrets behind aligning sales and marketing to foster a customer-first culture. Topics include when to hire experienced operators, the importance of trust and immediate execution in partnerships, and the rituals that shaped Snowflake’s culture. Their new book, Make It Snow, offers insights into scaling businesses while emphasizing the need for coachability and the right fit for company stages.

Denise Persson, CMO at Snowflake, has two decades of tech marketing experience, while Chris Degnan, former CRO, scaled Snowflake's revenue significantly. They discuss the critical alignment between sales and marketing for growth, sharing insights on identifying ideal customer profiles and leveraging data signals. Denise highlights the importance of a unified data platform for AI, while Chris emphasizes hiring traits that foster scalability. They also explore using predictive forecasting and AI to enhance marketing strategies and resource allocation.

SaaStr 771: The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta  Right now is one of the hardest times of the year for marketers. Most CMOs will be heads down wrapping up a year-end assessment and figuring out what to pitch for next year's budgetary spend to drive revenue, all while navigating an ever-changing environment of inconsistent metrics, lower conversion rates, and a rapid rate of change with the adoption of AI in SaaS. A CMO panel consisting of the CMO of Snowflake, Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick's questions, CMO and advisor formerly at Atlassian, about all things growth for 2025. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: mmhmm.app Build client relationships faster with mmhmm, the app that helps you impress prospects in every meeting. Create and send recordings that help them get to know you. Try it free on Mac and Windows at mmhmm.app. That's M-M-H-M-M dot app