#717
Mentioned in 14 episodes
Hitmakers
Book • 2025
In 'Hitmakers: How Brands Influence Culture', Ana Andjelic explores how modern brands have evolved into 'hitmakers', focusing on creating cultural hits through collaborations, merchandise, entertainment, and other cultural products.
These strategies replace traditional advertising methods and can significantly boost brand popularity and sales.
The book provides practical examples and tools for brand strategists to produce cultural hits.
These strategies replace traditional advertising methods and can significantly boost brand popularity and sales.
The book provides practical examples and tools for brand strategists to produce cultural hits.
Mentioned by
Mentioned in 14 episodes
Mentioned by 
Jay Clouse as a book that offers insights into the science of popularity and why things become popular.
Jay Clouse as a book that offers insights into the science of popularity and why things become popular.
112 snips
#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
Recommended by Jay Clouse for its insights into the science of popularity and the concepts of fashion vs. tradition.
Jay Clouse for its insights into the science of popularity and the concepts of fashion vs. tradition.
78 snips
184: Solving Problems, with Jay Clouse
Mentioned by Derek Thompson when discussing his previous book and the concept of familiarity bias.
65 snips
Think Twice: About Abundance with Derek Thompson
52 snips
Ep. 223: The Empire Strikes First, Part II — ‘Abundance’ Pablum as Counter to Left Populism
Mentioned by 
Adam Schafer in the context of discussing virality and the role of influential figures in spreading trends.
Adam Schafer in the context of discussing virality and the role of influential figures in spreading trends.
1889: What to Do About Loose Belly Skin, the Benefits of Moving From a Split to a Full Body Workout, How to Choose the Correct Weight When Switching Rep Ranges & More (Listener Live Coaching)
