#1739

Mentioned in 14 episodes

Hitmakers

Book • 2025

In 'Hitmakers: How Brands Influence Culture', Ana Andjelic explores how modern brands have evolved into 'hitmakers', focusing on creating cultural hits through collaborations, merchandise, entertainment, and other cultural products.

These strategies replace traditional advertising methods and can significantly boost brand popularity and sales.

The book provides practical examples and tools for brand strategists to produce cultural hits.

Mentioned by

Mentioned in 14 episodes

Mentioned by

Lex Fridman

as one of the most intellectually rigorous voices on the left.

#462 – Ezra Klein and Derek Thompson: Politics, Trump, AOC, Elon & DOGE

Mentioned as one of

Derek Thompson

's books.

Abundance Is the Key to Fixing America — with Ezra Klein & Derek Thompson

Mentioned by

Derek Thompson

when discussing the impact of data on artistic decision-making.

Is Pop Culture Worse Than Ever?

Mentioned by

Aria Finger

as

Derek Thompson

's best-selling book about popularity.

Derek Thompson on AI, abundance, and human progress

Mentioned by

Kara Swisher

when introducing

Derek Thompson

and his works.

Ezra Klein & Derek Thompson: Less Obstruction, More Government

Mentioned by

Jay Clouse

as a book that offers insights into the science of popularity and why things become popular.

#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch

Mentioned by

Derek Thompson

as the first book he wrote.

How the Logic of Cults Is Taking Over Modern Life

Recommended by

Jay Clouse

for its insights into the science of popularity and the concepts of fashion vs. tradition.

184: Solving Problems, with Jay Clouse

Mentioned by Derek Thompson when discussing his previous book and the concept of familiarity bias.

Think Twice: About Abundance with Derek Thompson

Mentioned by

Adam Johnson

as a marketing book written by Derek Thompson.

Ep. 223: The Empire Strikes First, Part II — ‘Abundance’ Pablum as Counter to Left Populism

Mentioned as one of

Derek Thompson

's works.

Abundance: A New Blueprint for Liberal Politics, With Derek Thompson

Mentioned by

Derek Thompson

in relation to his work on the evolution of popular music.

The Science of How Music Hits Have Changed in the Last 60 Years

Mentioned by

Matt Belloni

while discussing his book "Hitmakers"

The Year in Media and Entertainment: What’s Broken (News), What’s Surging (Netflix), and What’s Next

Mentioned by

Derek Thompson

while discussing his book about the science of hits.

Is Old Music Killing New Music?

Mentioned by

Adam Schafer

in the context of discussing virality and the role of influential figures in spreading trends.

1889: What to Do About Loose Belly Skin, the Benefits of Moving From a Split to a Full Body Workout, How to Choose the Correct Weight When Switching Rep Ranges & More (Listener Live Coaching)

Mentioned by

Adam Schafer

in relation to human psychology and our desire for familiarity.

1853: The Best Way to Improve Your Bench Press, the Value of Wall Sits for Building Quads, Ways to Improve Grip Strength & More

Recommended by

Brian Levinson

as a resource to learn how to succeed in an age of distraction.

Derek Thompson on Hit Makers

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