Creator Science
#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
Aug 1, 2023
Kieran Drew, a former dentist who pivoted to become a writing instructor, shares his fascinating journey of launching his course, High Impact Writing. He reveals the strategies that helped him attract 500 students in just four days, generating an impressive $142,000. Kieran discusses the emotional rollercoaster of launching a course, the importance of tiered pricing, and how effective engagement through social media can boost trust. He also emphasizes the value of pre-selling and refining content based on audience feedback for future success.
53:22
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Quick takeaways
- Extensive pre-marketing and building anticipation contributed to the success of the course launch.
- Utilizing unique mechanisms in the course helped it stand out in a crowded market.
Deep dives
The Importance of Pre-Marketing and Building Anticipation
One of the main strategies that contributed to the success of the course launch was the extensive pre-marketing and building anticipation. Kieran started marketing the course four months before the actual launch, creating excitement and generating interest. Through daily tweets, sharing screenshots of the course content, and explaining the value it would provide, he built tension and captured the attention of his audience. This approach allowed him to have a pool of interested prospects who were ready to buy when the course was finally launched.
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