Creator Science

#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch

Aug 1, 2023

Kieran Drew, a former dentist who pivoted to become a writing instructor, shares his fascinating journey of launching his course, High Impact Writing. He reveals the strategies that helped him attract 500 students in just four days, generating an impressive $142,000. Kieran discusses the emotional rollercoaster of launching a course, the importance of tiered pricing, and how effective engagement through social media can boost trust. He also emphasizes the value of pre-selling and refining content based on audience feedback for future success.

53:22

Creator website

Episode guests

Kieran Drew

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Extensive pre-marketing and building anticipation contributed to the success of the course launch.

Utilizing unique mechanisms in the course helped it stand out in a crowded market.

Implementing beta coaching allowed for refining and improving the course content.

Deep dives

The Importance of Pre-Marketing and Building Anticipation

One of the main strategies that contributed to the success of the course launch was the extensive pre-marketing and building anticipation. Kieran started marketing the course four months before the actual launch, creating excitement and generating interest. Through daily tweets, sharing screenshots of the course content, and explaining the value it would provide, he built tension and captured the attention of his audience. This approach allowed him to have a pool of interested prospects who were ready to buy when the course was finally launched.

Build, Launch, Improve: The Cycle of Successful Product Creation

01:09

Repurposing Twitter Content for More Impact

02:14

Creating Learning Content: Structuring Courses and Presentations

01:25

80% of the work is in stacking tension

01:21

Intro

2min

Mastering Online Course Launches

12min

Elevating Podcast Quality and Repurposing Content Strategies

5min

Mastering Content Automation and Course Launch Strategies

14min

Reflecting on Affiliate Marketing and Course Launch Strategies

3min

Strategic Relaunch: Balancing Profit and Purpose

10min

Pre-Selling for Course Success

7min

Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well.

Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers.

He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course called High Impact Writing.

In this episode, you’ll learn: