Creator Science #158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
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Aug 1, 2023 Kieran Drew, a former dentist who pivoted to become a writing instructor, shares his fascinating journey of launching his course, High Impact Writing. He reveals the strategies that helped him attract 500 students in just four days, generating an impressive $142,000. Kieran discusses the emotional rollercoaster of launching a course, the importance of tiered pricing, and how effective engagement through social media can boost trust. He also emphasizes the value of pre-selling and refining content based on audience feedback for future success.
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Unexpected Success
- Kieran aimed for $30k in course sales but made $142k.
- He only made eight sales in the first few hours, highlighting the importance of social proof.
Building Trust
- Build trust by consistently overdelivering value.
- Kieran built trust with free content and a newsletter before launching his course.
Concise Content
- Focus on conciseness when creating course content.
- Kieran rewrote his course multiple times, even by hand, for better clarity.
