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Creator Science – Learn from today's top content creators
#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
Aug 1, 2023
53:22
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Quick takeaways
- Extensive pre-marketing and building anticipation contributed to the success of the course launch.
- Utilizing unique mechanisms in the course helped it stand out in a crowded market.
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The Importance of Pre-Marketing and Building Anticipation
One of the main strategies that contributed to the success of the course launch was the extensive pre-marketing and building anticipation. Kieran started marketing the course four months before the actual launch, creating excitement and generating interest. Through daily tweets, sharing screenshots of the course content, and explaining the value it would provide, he built tension and captured the attention of his audience. This approach allowed him to have a pool of interested prospects who were ready to buy when the course was finally launched.
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