#12696

Mentioned in 3 episodes

What Your Customer Wants and Can't Tell You

Book • 2021

Author

Melina Palmer

Mentioned by

Mentioned in 3 episodes

Mentioned by

Allan Dib

as one of the books

Melina Palmer

has written.

16 snips

It’s Not the Price—It’s What the Brain Thinks About the Price With Melina Palmer

Mentioned by

Melina Palmer

as one of her books where she discusses social proof.

454. Social Proof in Action: Understanding the Herding Instinct

Mentioned by

Melina Palmer

as having a similar "choose your own adventure" experience design.

519. Asking the Right Questions

Mentioned by

Melina Palmer

as her first book, released in the summer of 2021.

452. Embracing Negative Reviews: Behavioral Economics Insights

Mentioned by

Melina Palmer

as one of her own books.

453. Elevating Brand Perception: DJ Sprague’s Journey from Limos to Reputation King

Mentioned by

Melina Palmer

as her first book.

Reverse Interview: How to Confidently and Compassionately Negotiate with Melina Palmer and Kwame Christian

Mentioned by

Melina Palmer

as one of her books.

446. The Taste of Success: How Flavor Impacts Buying Behavior

Mentioned by

Melina Palmer

as one of her books.

445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs

Mentioned by

Nancy Harhut

when discussing the limited resources available in behavioral science marketing during

Melina Palmer

's master's studies.

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

Mentioned by

Melina Palmer

as one of her books.

444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd

Mentioned as

Melina Palmer

’s first book, which explores the psychology of customer behavior.

535: I Need That: Unpacking the Psychology of Perceived Need

Recommended by

Bayron Toruño

as particularly relevant to his current career stage.

Unlocking Customer Decisions: Behavioral Economics with Melina Palmer

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