Both and Thinking, Embracing Creative Tensions to Solve Your Toughest Problems

In "Both/And Thinking," Wendy Smith and Marianne Lewis challenge the conventional "either/or" approach to problem-solving.

They argue that embracing paradoxes and contradictions leads to more effective decision-making.

The book explores how to identify and navigate creative tensions, offering practical strategies for individuals and organizations.

It draws on years of research and real-world examples to illustrate the power of both/and thinking.

The authors emphasize the importance of understanding and integrating seemingly opposing forces to achieve better outcomes.