Present Beyond Measure

In *Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action*, Lea Pica addresses the issue of 'Data Presentation Zombification' where data presentations fail to engage audiences.

The book offers a step-by-step blueprint divided into four acts: conceptualization and planning, slide design, visualizing data using the PICA protocol (Purpose, Insight, Context, Aesthetics), and delivery and public speaking.

It teaches how to use neuroscience and cinematic storytelling techniques to galvanize stakeholders into action, ensuring that data presentations are engaging, effective, and lead to actionable decisions.