#172 Data Storytelling and Visualization with Lea Pica from Present Beyond Measure

Your data project doesn't end once you have results. In order to have impact, you need to communicate those results to others. Presentations filled with endless tables and technical jargon can easily become tedious, leading your audience to lose interest or misunderstand your point.

Data storytelling provides a solution to this: by creating a narrative around your results you can increase engagement and understanding from your audience. This is an art, and there are so many factors that contribute to visualizing data and creating a compelling story, it can be overwhelming. However, with the right approach, creating data stories can become second nature. In this special episode of DataFramed, we join forces with the Present Beyond Measure podcast to glean the best data presentation practices from one of the leading voices in the space.

Lea Pica host of the Founder and Host of the Present Beyond Measure podcast and is a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret and Prudential.

Present Beyond Measure’s mission is to bring their teachings to the digital marketing and web analytics communities, and empower anyone responsible for presenting data to an audience.

In the full episode, Richie and Lea cover the full picture of data presentation, how to understand your audience, leverage hollywood storytelling, data storyboarding and visualization, the use of imagery in presentations, cognitive load management, the use of throughlines in presentations, how to improve your speaking and engagement skills, data visualization techniques in business setting and much more. 

Links Mentioned in the Show:

• Present Beyond Measure
• Lea’s Book
• Connect with Lea on Linkedin
• Hollywood Storytelling
• [Course] Data Storytelling Concepts