The Art of Communicating Data How to Present Beyond Measure: An Interview with Lea Pica
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Oct 30, 2024 
Join Lea Pica, an expert in data storytelling and author of 'Present Beyond Measure,' as she shares her insights on transforming data into compelling narratives that drive business decisions. She reveals techniques for overcoming common presentation challenges, including imposter syndrome, and discusses the importance of emotional intelligence in captivation. Lea also dives into mastering virtual presentations and explores how AI can support, but not replace, human creativity in storytelling. Perfect for anyone looking to enhance their presentation skills!
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Career-Changing Data Story
- Lea Pica transformed her career by crafting a compelling data story about site search abandonment that drove action and reduced abandonment by 30%.
- Another analyst nearly quit but became a top industry expert after adopting effective visualization and storytelling techniques.
Simplicity and Intentionality Matter
- Simplify by showing only relevant data to communicate one idea per slide and avoid overwhelming your audience.
- Be intentional with chart design choices, using tools like the PICA protocol to support your core message visually and purposefully.
Master the PICA Presentation Protocol
- Use the PICA protocol to guide storytelling: Purpose defines the goal, Insight conveys understanding, Context adds depth, and Aesthetics enhances clarity.
- Apply purpose behind every design choice to deliver intuitive, compelling data stories that engage your audience.
