DataFramed #195 [Radar Recap] The Art of Data Storytelling: Driving Impact with Analytics with Brent Dykes, Lea Pica and Andy Cotgreave
24 snips
Apr 5, 2024 
Join Brent Dykes, a data storytelling expert and author, Lea Pica, a pro in data communication, and Andy Cotgreave, a data visualization guru. They explore the transformative power of storytelling in analytics, emphasizing that numbers alone don't drive impact. The conversation reveals how to craft compelling narratives, balance jargon for accessibility, and engage audiences effectively. They also discuss the human touch needed in AI presentations, proving that creativity and clear communication are key to effective data storytelling.
AI Snips
Chapters
Books
Transcript
Episode notes
Data's Subjectivity
- Data doesn't speak for itself; it's neutral information.
- Aggregating data involves subjective choices that shape the story, even with simple averages.
Man City Wages
- Andy Cotgreave uses averaging Manchester City wages as an example.
- Different averages (mean, median, mode) can tell different stories, highlighting data's subjectivity.
Curse of Knowledge
- Analysts understand data patterns because they spend hours analyzing them.
- They often mistakenly assume their audience will grasp the same patterns without proper explanation.
