In *Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action*, Lea Pica addresses the issue of 'Data Presentation Zombification' where data presentations fail to engage audiences. The book offers a step-by-step blueprint divided into four acts: conceptualization and planning, slide design, visualizing data using the PICA protocol (Purpose, Insight, Context, Aesthetics), and delivery and public speaking. It teaches how to use neuroscience and cinematic storytelling techniques to galvanize stakeholders into action, ensuring that data presentations are engaging, effective, and lead to actionable decisions.
As we look back at 2024, we're highlighting some of our favourite episodes of the year, and with 100 of them to choose from, it wasn't easy!
The four guests we'll be recapping with are:
- Lea Pica - A celebrity in the data storytelling and visualisation space. Richie and Lea cover the full picture of data presentation, how to understand your audience, how to leverage hollywood storytelling and more. Out December 19.
- Alex Banks - Founder of Sunday Signal. Adel and Alex cover Alex’s journey into AI and what led him to create Sunday Signal, the potential of AI, prompt engineering at its most basic level, chain of thought prompting, the future of LLMs and more. Out December 23.
- Don Chamberlin - The renowned co-inventor of SQL. Richie and Don explore the early development of SQL, how it became standardized, the future of SQL through NoSQL and SQL++ and more. Out December 26.
- Tom Tunguz - general Partner at Theory Ventures, a $235m VC firm. Richie and Tom explore trends in generative AI, cloud+local hybrid workflows, data security, the future of business intelligence and data analytics, AI in the corporate sector and more. Out December 30.
Your data project doesn't end once you have results. In order to have impact, you need to communicate those results to others. Presentations filled with endless tables and technical jargon can easily become tedious, leading your audience to lose interest or misunderstand your point.
Data storytelling provides a solution to this: by creating a narrative around your results you can increase engagement and understanding from your audience. This is an art, and there are so many factors that contribute to visualizing data and creating a compelling story, it can be overwhelming. However, with the right approach, creating data stories can become second nature. In this special episode of DataFramed, we join forces with the Present Beyond Measure podcast to glean the best data presentation practices from one of the leading voices in the space.
Lea Pica host of the Founder and Host of the Present Beyond Measure podcast and is a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret and Prudential.
Present Beyond Measure’s mission is to bring their teachings to the digital marketing and web analytics communities, and empower anyone responsible for presenting data to an audience.
In the full episode, Richie and Lea cover the full picture of data presentation, how to understand your audience, leverage hollywood storytelling, data storyboarding and visualization, the use of imagery in presentations, cognitive load management, the use of throughlines in presentations, how to improve your speaking and engagement skills, data visualization techniques in business setting and much more.
Links Mentioned in the Show:
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