The influential mind

In *The Influential Mind*, neuroscientist Tali Sharot explores the nature of influence, revealing that many of our instincts, such as relying on facts or control, are ineffective because they clash with how people's minds operate.

She shows how to avoid these pitfalls by aligning influence strategies with core brain functions, highlighting the roles of emotion, curiosity, and social factors.

The book provides insights into the complex power of influence, drawing on neuroscience, behavioral economics, and psychology.